Discount Codes

Steps:

1. Access Discounts:

   • Log in to Shopify.

   • Click Discounts from the left-hand menu.

2. Create a Discount:

   • Click Create discount > Discount code.

   • Enter a custom code (e.g., SUMMER20) or click Generate code.

3. Select Discount Type:

   • Percentage (e.g., 10% off)

   • Fixed amount (e.g., £5 off)

   • Free shipping

   • Buy X get Y (e.g., buy 2 get 1 free)

4. Apply Conditions:

   • Applies to: All products, specific collections, or products.

   • Minimum requirements: None, minimum spend, or quantity.

   • Customer eligibility: Everyone, specific groups, or customers.

5. Set Usage Limits (Optional):

   • Limit total uses across all customers.

   • Limit to one use per customer.

6. Set Active Dates:

   • Choose start date/time.

   • (Optional) Set an end date/time.

7. Save Discount:

   • Click Save discount in the top right.

Best Practices:

• Use clear, easy-to-remember codes for manual entry (e.g., WELCOME10).

• Set expiry dates for urgency on limited-time promotions.

• Combine minimum spend with free shipping to increase average order value.

• Review discount usage reports to track performance.