# Discount Codes

### **Steps:**

1. **Access Discounts:**
    
    
    - Log in to Shopify.
    - Click *Discounts* from the left-hand menu.
2. **Create a Discount:**
    
    
    - Click *Create discount* > *Discount code*.
    - Enter a custom code (e.g., SUMMER20) or click *Generate code*.
3. **Select Discount Type:**
    
    
    - **Percentage** (e.g., 10% off)
    - **Fixed amount** (e.g., £5 off)
    - **Free shipping**
    - **Buy X get Y** (e.g., buy 2 get 1 free)
4. **Apply Conditions:**
    
    
    - **Applies to**: All products, specific collections, or products.
    - **Minimum requirements**: None, minimum spend, or quantity.
    - **Customer eligibility**: Everyone, specific groups, or customers.
5. **Set Usage Limits (Optional):**
    
    
    - Limit total uses across all customers.
    - Limit to one use per customer.
6. **Set Active Dates:**
    
    
    - Choose start date/time.
    - (Optional) Set an end date/time.
7. **Save Discount:**
    
    
    - Click *Save discount* in the top right.

---

### **Best Practices:**

- Use **clear, easy-to-remember codes** for manual entry (e.g., WELCOME10).
- Set **expiry dates** for urgency on limited-time promotions.
- Combine **minimum spend** with free shipping to increase average order value.
- Review **discount usage reports** to track performance.