Discount Codes

Steps:

Access Discounts:

Log in to Shopify.

Click Discounts from the left-hand menu.

Create a Discount:

Click Create discount > Discount code.

Enter a custom code (e.g., SUMMER20) or click Generate code.

Select Discount Type:

Percentage (e.g., 10% off)

Fixed amount (e.g., £5 off)

Free shipping

Buy X get Y (e.g., buy 2 get 1 free)

Apply Conditions:

Applies to: All products, specific collections, or products.

Minimum requirements: None, minimum spend, or quantity.

Customer eligibility: Everyone, specific groups, or customers.

Set Usage Limits (Optional):

Limit total uses across all customers.

Limit to one use per customer.

Set Active Dates:

Choose start date/time.

(Optional) Set an end date/time.

Save Discount:

Click Save discount in the top right.

Best Practices:

Use clear, easy-to-remember codes for manual entry (e.g., WELCOME10).

Set expiry dates for urgency on limited-time promotions.

Combine minimum spend with free shipping to increase average order value.

Review discount usage reports to track performance.