Customer Management



Steps:

Access Customers:

Log in to Shopify.

Click Customers from the left-hand menu.

View Customer Profiles:

Click on any customer to see:

Contact details

Order history

Total spent

Tags

Edit Customer Details:

Inside the customer profile, click Edit to update:

Email

Phone number

Address

Add or remove tags (e.g., VIP, Wholesale).

Create Customer Segments:

On the main Customers page, click Create segment.

Use filters to define criteria (e.g., customers who spent over £100).

Save and name your segment for future use.

Export Customers:

Click Export (top right of the Customers page).

Choose:

All customers

Current page

Selected customers

A segment

Best Practices:

Use tags and segments to personalise marketing (e.g., special offers for VIPs).

Regularly update customer information for accurate records.

Export customer segments for targeted email campaigns.

Review new vs returning customers in analytics to monitor retention.