# Customer Management

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### **Steps:**

1. **Access Customers:**
    
    
    - Log in to Shopify.
    - Click *Customers* from the left-hand menu.
2. **View Customer Profiles:**
    
    
    - Click on any customer to see:
        
        
        - **Contact details**
        - **Order history**
        - **Total spent**
        - **Tags**
3. **Edit Customer Details:**
    
    
    - Inside the customer profile, click *Edit* to update:
        
        
        - Email
        - Phone number
        - Address
    - Add or remove **tags** (e.g., VIP, Wholesale).
4. **Create Customer Segments:**
    
    
    - On the main *Customers* page, click *Create segment*.
    - Use filters to define criteria (e.g., customers who spent over £100).
    - Save and name your segment for future use.
5. **Export Customers:**
    
    
    - Click *Export* (top right of the Customers page).
    - Choose:
        
        
        - **All customers**
        - **Current page**
        - **Selected customers**
        - **A segment**

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### **Best Practices:**

- Use **tags and segments** to personalise marketing (e.g., special offers for VIPs).
- Regularly update customer information for accurate records.
- Export customer segments for targeted email campaigns.
- Review **new vs returning customers** in analytics to monitor retention.