Analytics

Steps:

Access Analytics:

Log in to Shopify.

Click Analytics from the left-hand menu.

Use the Overview Dashboard:

Review key metrics:

Total sales

Online store sessions

Conversion rate

Average order value

Top products and traffic sources

Adjust the date range (top right) for specific periods.

Access Detailed Reports:

Click View reports under the overview section.

Key reports:

Sales by product

Sales by channel

Sessions over time

Customer behaviour (new vs returning)

Use Live View (Optional):

Click Live View (top right under Analytics).

Monitor real-time visitors, sessions, and orders.

Export Reports:

Open any report.

Click Export (top right) to download as a CSV.

Best Practices:

Review analytics weekly or monthly to spot trends.

Focus on:

Conversion rate (how well traffic turns into sales).

Average order value (look for ways to increase this).

Traffic sources (identify top-performing channels).

Use customer reports to understand retention and repeat purchase behaviour.

Integrate Google Analytics for deeper insights on traffic and user behaviour.