Analytics

Steps:

1. Access Analytics:

   • Log in to Shopify.

   • Click Analytics from the left-hand menu.

2. Use the Overview Dashboard:

   • Review key metrics:

     • Total sales

     • Online store sessions

     • Conversion rate

     • Average order value

     • Top products and traffic sources

   • Adjust the date range (top right) for specific periods.

3. Access Detailed Reports:

   • Click View reports under the overview section.

   • Key reports:

     • Sales by product

     • Sales by channel

     • Sessions over time

     • Customer behaviour (new vs returning)

4. Use Live View (Optional):

   • Click Live View (top right under Analytics).

   • Monitor real-time visitors, sessions, and orders.

5. Export Reports:

   • Open any report.

   • Click Export (top right) to download as a CSV.

Best Practices:

• Review analytics weekly or monthly to spot trends.

• Focus on:

  • Conversion rate (how well traffic turns into sales).

  • Average order value (look for ways to increase this).

  • Traffic sources (identify top-performing channels).

• Use customer reports to understand retention and repeat purchase behaviour.

• Integrate Google Analytics for deeper insights on traffic and user behaviour.